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How to choose the form and color for retail display system [shelving units, showcases, counters]

How to choose the form and color for retail display system [shelving units, showcases, counters]


The proper product placement in the shop works better than advertising. The company Ustor specializes in finding and manufacturing the right display systems for product layouts. These are not just gondola units, but shelves that visually place emphasis and help the customer to draw attention to the right product at a subconscious level. This effect is achieved due to the fact that display system is customised to the specific merchandise.

Purpose of smart design in retail spaces

Showcase and shelving units above all reflect the shop, indicate the placing, depth of the stock and breadth of the range. Properly selected type of display system facilitates the work of merchandisers, increases the effect of the correct layout.

Standard types of retail display systems:

  • metal and plastic shelving units;
  • showcases and counters;
  • retail pavilions;
  • retail booths.

Standard types and dimensions of retail equipment do not allow to make the best use of the space and to adjust to the characteristics of the merchandise and the target audience. The company Ustor develops custom designs that meet the requirements of the client, as well as the company positioning.

  1. Advantages of smart designs:

    • cause associations and draw attention to the goods;
    • use the retail space rationally;
    • easily transformed, consistent with trends;
    • adjust to the type of products and retail premises;
    • they are designed in accordance with the lighting and other basic conditions (it is not necessary to redo the whole store for shelving).

    How to choose the form for retail display system

    Shelving units and showcases can work more efficiently if they have  outside-the-box design and proper layout. To do this, you need to choose the right form of the construction.

    1. Consider the dimensions of the retail space and the products. If the display rack is divided into several shelves of different sizes, then the customers at the subconscious level will understand where some products are located. This will facilitate their search, and the shop will increase its sales.
    2. Do not forget about the hardwear purpose. Retail booth should attract attention, and gondola displays are designed for products in the shop to help navigate in the range, to make an impression about the shop.

    3. Specify the need to connect lighting or electrical appliances. The form of the display system should be user friendly, so that you do not have to make holes for the wires yourself.
    4. Style of the company. The minimalist style shall mean straight lines, the lack of decorative details. For the creative and modern companies, artistic people, we can come up with unusual designs.
    5. Practicality. Showcases can be open and closed, commodity and themed. The choice of each type depends on the merchandise, target audience and convenience for employees and customers.
    6. Transformability. Modern retail equipment is made in the form of a construction-set, which can be easily assembled and disassembled. The peculiarity is that you can change the number of shelves and their size, add and remove additional details.
    7. Wear resistance. Choose durable materials for showcases and their painting. Ustor works with resistant, non-flammable, non-toxic materials for display units and their painting.

Retail showcases to order help the company to stand out against  the competitors, provide comfort to the employees and the customers. Smart designs are already used by well-known shops, among them are Ustor customers such as MasterZoo, "Vsi. Svoi", "Mamin dom", "Antoshka", "Bembi", "Megasport", Trunki, Columbia, Blue Kids, "5.10.15" and others.

How to choose the color scheme for retail display system 

The decision on the color scheme is made on the basis of a brand book or marketing principles. In the first case, showcases in the company's colors help the customer to better remember the retail space and create associations. This has a positive effect on brand recognition and reputation. In the second case, properly decorated showcases help to place accents and stimulate potential customers to commit the target action.


Advantages of the brandbook policy:

  • suitable for brands, looks high-end and stylish;
  • better remembered, associated with quality;
  • different from competitors;
  • helps to build the right reputation;
  • stimulates the purchase of new products due to brand loyalty.


Advantages of choosing colors with a view to marketing:

  • looks interesting, new and causes a response from groundbreakers;
  • attracts attention, gains customers;
  • calls for impulse purchases;
  • causes trust.

This method is relevant in cases where the brand received a negative review or has inappropriate positioning for a particular product. If you select a stylish and distinctive display system for a new product, sales will increase.

Which colors is better for retail equipment 

Marketers and merchandisers use coloristics in their work and its influence on the human subconscious. The right color can help promote a new product or increase market share and demand for products in a state of full growth or recession:

  • yellow causes positive emotions, used to attract attention;
  • red excites the nervous system, used during big discounts so that people react and buy faster;
  • green is considered the color of composure and abundance, it is often used by banks;

  • orange calls for action, used during advertising campaigns, demonstrations with the possibility of instant purchase, registration;
  • pink is perfect for promoting women products;
  • black is used to position products of special demand, luxury goods;
  • violet is used to advertise and promote cosmetics, especially anti-aging.

The company Ustor is ready to use all these colors and their shades in  your retail display systems. In the middle of the last century, the number of shades barely reached 40, and nowadays there are more than 200 colors in the palette: 9 basic tones (black and white, yellow, red, blue, green, gray, brown, violet, orange) are presented in various shades, for example, pigeon blue or fluorescent yellow. Powder coating is more cost-effective, safe and long-lasting.