Online shopping is associated with speed and comfort. However, it still has not managed to replace physical purchases. Retailers see this kind of shopping as a competitor that cannot withstand […]

Color is one of the most powerful tools to influence people. Various shades contribute to brand awareness, catch attention, stimulate actions, inspire confidence, and can even boost sales. According to […]

Retail has come through major changes over the last three years. COVID-19 has changed consumer behavior, forcing them to use online shopping more actively. Amazon’s net sales have increased by […]

COVID-19 has transformed global retail and changed shopping habits. Over the past 3 years, the industry has adapted to changing consumer behaviour and expectations. The post-pandemic changes have forced retailers […]

Retailers need to make offers customers can never reject, that later transform them into regular clients. But how can one leave behind not only competitors but also fast and handy […]

High competition forces retailers to continually seek new ways to attract customers. One of the most successful strategies in retail has become merchandising, which harmoniously combines elements of marketing and […]

Business under war is an extremely complicated trial. It’s a challenge for every company, but only the most powerful can cope with it. Even under extreme conditions, in a period […]

Nevertheless, not everything is so unambiguous. After all, where offline outlets have lost profits, e-commerce has traditionally benefited and found new promising vectors of development. In the past couple of […]

Sports retail is one of the rather young trends on the Ukrainian market. It opens the door to innovation and gives owners a unique opportunity to adapt and implement the […]