In 2019, retailers will switch to a new format with no place for standard thinking and normal shelving. They will be replaced by built-in touch modules, screens, online orders, digital price tags and much more. Ustor has collected all the trends of 2019 so you can prepare in advance for the retail upgrade. This will help you gain a new audience, provide people with a comfortable shopping experience and the best service.
Shops in 2019 will not only sell, but also rapidly improve service and adapt to new customer needs. People want a comfortable and beautiful layout of goods, so they can quickly and easily learn information, make a purchase without queuing.
1. Taking care of the world around you above all. People become more conscious and demanding. For the premium segment, environmentally friendly packaging and the same shelving is mandatory. All over the world, plastic consumption is reduced, so it is worth paying attention to metal and wooden trading structures.
2. Collecting data to improve marketing. Thanks to the modules in retail spaces, it will be much easier to track which products and sections are more popular. Some stores are installing tablets and interviewing people in line. This increases tolerance of waiting for visitors, and also gives marketers real information about behavioral factors.
3. IT technologies to attract customers. People are no longer attracted to print advertising, much more effective built-in modules. In the West, trendsetters are already implementing technologies so that people could see and read the necessary information on their own. In this way brands increase the recognition of the company, demonstrate review videos as additional selling content. Modules, screens, augmented reality make shopping more interesting.
4. Fast shopping without going to the cash register. In America they already create digital price tags that are simply scanned and the amount is deducted from the account. No queues, no waiting for card payment processing or cashier delivery. The introduction of technology speeds up shopping and allows retailers to compete with online stores.
In Europe, some boutiques are already introducing technology into retail equipment and keeping up with trends. A premium segment boutique opened in London, replacing the print shop's products with monitors. Even at the main entrance visitors are welcomed by a large LED screen with the company name and logo.
The sales area is equipped with simple shelves and hangers in a minimalist style. The peculiarity is that everything is thought out for the integration of digital technology. Instead of a printing house and stands with advertising products everywhere there are monitors and tablets to quickly change images, include promotional videos and product overviews. This approach improves company recognition and encourages people to shop.
Ustor also upgrades shelving and retail designs, adding modules to your designs for monitors, tablets or replacement print shop products. This way store owners will be able to constantly update the appearance of the space without extra costs, notify visitors about new promotions and offers without contacting consultants.
Alibaba has already tested new technologies in the retail world, namely the Tao Cafe. They offered a program that allows you to work without a cash register. To do this, a visitor at the entrance scans a QR code and downloads the application. After that, he or she is allowed to enter the store. The person takes everything he or she needs, puts it in a basket or in his or her bag and goes out through special doors. Scanners are mounted in these doors, which digitize the visitor's face and price tags on the goods. As a result, in a matter of seconds the check comes to the client's virtual account, the money is automatically written off.
The scanning process is not slowed down even if the person has accessories, headgear or a large number of decorative cosmetics. Testing of this system took 5 days.
In Austria, we successfully sold a shop without a cash register. During 5 months users were testing a new payment system, which is built into the store shelves. To pay for a product, it is scanned using a free application. The complex program protects the products from theft, because a person can only come out with his purchase in his hands. The peculiarity of the technology is that there is no waiting at the entrance and exit, everything happens instantly.
The fast-food restaurant chain has picked up the trend in IT technology. Now there are sensor modules in establishments, on which the visitor makes an order, pays by means of PayPass or the terminal. Customers receive their orders in the service window, and the queue is displayed on a separate scoreboard. This greatly reduces waiting time and makes it easier to service a large number of people.
Ustor keeps track of trends to offer you current trading designs. It is not a problem for professionals to realize the most daring ideas of designers.
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