Objective: To develop a rack to stand out in a row of electrical-, gasoline-, welding tools
Solution: Making a brand rack based on the RAF series, using company colors (orange and black). Such a solution made it possible to highlight the products in the store aisle among the bland white shelves. The advantages of this method include the fact that the cost of producing a color rack does not differ from a similar white one, while it attracts more of potential consumers’ attention by several fold.
What do you do in a crisis situation, when there is not enough money to develop shops, but you still need to surprise-attract-please your customer? Otherwise, there is no way […]
You absolutely have to be creative!
Music is a strong element of psychological impact on the consumer, and along with visual triggers, it is actively used in trade and business. In this material we will try […]
The sound of a brand or how music affects consumers
You have invested in a point-of-sale design and have carefully chosen your products range, but sales are still low? It might be due to poor store layout. Because attractive display […]
Retail Space Zoning and Layout
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