18-11-2015
Objective: To develop a rack to stand out in a row of electrical-, gasoline-, welding tools
Solution: Making a brand rack based on the RAF series, using company colors (orange and black). Such a solution made it possible to highlight the products in the store aisle among the bland white shelves. The advantages of this method include the fact that the cost of producing a color rack does not differ from a similar white one, while it attracts more of potential consumers’ attention by several fold.
Experts believe that by 2030, 67% of consumer interactions will be provided by smart devices. Would it be wrong for brands to trade empathy for efficiency? Modern technologies have completely […]
8-04-2021
How the consumer will look like in 10 years?
As usual, we have prepared for you a brief summary of the most interesting and important things that happened in the world of Ukrainian and world retail last April. Business […]
20-05-2019
Retail news from the last April
Business under war is an extremely complicated trial. It’s a challenge for every company, but only the most powerful can cope with it. Even under extreme conditions, in a period […]
24-06-2022
Ustor Resumes Work: Ukrainian Retail Equipment Manufacturer Launches its own Production
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