18-11-2015
Objective: To develop a rack to stand out in a row of electrical-, gasoline-, welding tools
Solution: Making a brand rack based on the RAF series, using company colors (orange and black). Such a solution made it possible to highlight the products in the store aisle among the bland white shelves. The advantages of this method include the fact that the cost of producing a color rack does not differ from a similar white one, while it attracts more of potential consumers’ attention by several fold.
Color is one of the most powerful tools to influence people. Various shades contribute to brand awareness, catch attention, stimulate actions, inspire confidence, and can even boost sales. According to […]
7-03-2024
Psychology of Color in Marketing. How Color Solutions Affect Consumers
For the past few years, there has been a growing trend among customers toward eco-friendly consumption and healthy eating. Quarantine has forced many of us to take our health more […]
11-10-2021
Eco-trends in retail in 2021
Self-service stores: minus as a plus. Unmanned vehicles, augmented reality and artificial intelligence are no longer terms from science fiction, it’s a reality. Every day, new technologies penetrate deeper into […]
25-02-2018
Self-Service Stores
The application has been sent!
Our specialist will contact you as soon as possible
