Objective: To develop a rack to stand out in a row of electrical-, gasoline-, welding tools
Solution: Making a brand rack based on the RAF series, using company colors (orange and black). Such a solution made it possible to highlight the products in the store aisle among the bland white shelves. The advantages of this method include the fact that the cost of producing a color rack does not differ from a similar white one, while it attracts more of potential consumers’ attention by several fold.
Once ephemeral and innovative, Pop-up container shops have flooded retailers around the globe. From ordinary, standard metal containers for sea freight! The very ones that dust in port warehouses in […]
Pop-up shops from sea containers take over retail
Over a year ago, before the first quarantine in Ukraine has happened, the Ustor team had visited Euroshop 2020, the largest retail event of the last four years. In this […]
Euroshop 2020: the wolrdwode largest retail exhibition in Düsseldorf [Retrospective]
A history of online retailing with 10 oldest and most respected names. This article assembles the top 10 of the oldest retail chains in the U.S. that have survived […]
Top 10 of the oldest U.S. retail chains preserved to this day
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