Ustor collaboration with BabyShop began in 2017, with production of the Trunki and Tinto brand stands. And in 2018, we have already adapted their brand book for future stores for their own production facilities. In this article, we will tell you a little about BabyShop itself, introduce you to the trademark of the brand Trunki and share design solutions for retail equipment, which we offered to the client within the framework of the tasks.

BabyShop is online shop for branded children's goods

BabyShop appeared in Ukraine rather recently. The first stores of this retail project were opened in the Shopping Mall Olimpiyskiy in Kyiv, as well as in the Shopping Mall Oasis in Khmelnytskyi. In February 2019, a new store was opened in the Shopping Mall City Center in Odessa.

Babyshop.ua position itself as a WOW shop with the best children's brands from the USA, Great Britain, Norway, Italy, Denmark, and other countries. Customers are offered a carefully selected range of high-quality, well-established worldwide products for children. Among them: strollers, bassinets, bags, playpens, audio and video baby monitors, care products, clothing, footwear, toys, accessories for feeding and hygiene, etc.

The range includes such brands:

• Chicco — a brand of children's clothing from Italy, the main partner of BabyShop;
• Molo — brand of fashionable children's clothing from Denmark;
• Name It — another manufacturer of children's urban-style clothing from Denmark;
• Munchkin — tableware and accessories from California, USA;
• Trunki — a popular children's suitcases from UK;
• Stokke — strollers, car seats, carriers from Norway;
• Bogs — technological footwear for any season from the USA;
• Appaman — baby clothes from the USA;
• Angel's Face — stylish clothes from UK;
• Magnetic me — clothes with magnetic clasps from the USA;
• Tinto — a designer brand of children's bags and accessories from Ukraine.

The mentioned brands differ from the competitors by a strong concept, philosophy, and high quality of goods. The goods are often innovative or meet unique customers demands on quality. This makes the purchase profitable and worth every spent hryvnia.

BabyShop pays a lot of attention to quality and is able to respond to the change of customers preferences, provides the best choice of goods, as well as a completely different shopping experience. It stands out due to the level of service, stylish retail concept, attractive bonus program and modern means of visualization.

Trunki — children's suitcases on wheels

Trunki quickly gained popularity. Since 2006, the brand of original children's suitcases from England has received more than 100 international awards in the field of children's accessories, toys, design and business. Trunki suitcases are designed specifically for travel, have bright and unusual design. They are able to turn any tedious trip into a fun and exciting one. Thanks to the unique design with wheels, a child can comfortably and safely ride on any Trunki suitcase.

Trunki manufactures ingenious and functional children's backpacks, which clearly stand out for its design among their competitors. A day trip to the zoo or a trip around the world, thanks to the unique qualities of Trunki backpacks and suitcases, your children will be happy with any trip like never before. Needless to say that such high-quality, unique product needs the same strong means to immediately attract the attention of the customers in the store.

Task and solution

As we've already mentioned earlier, one of the tasks of the Ustor team was the production adaptation of the original brand shelvings for Trunki goods, which would allow to present them in the sales areas of the BabyShop stores. The customer has set a technical task — to repeat the concept of foreign designers' branded shelvings for Trunki suitcases and backpacks. After approval of the samples offered by our company, a series of these shelvings were put into production.

As a result, appeared branded displays for Trunki backpacks and suitcases keeping the foreign qualities, but fully adapted to our production technology of retail equipment. Their special design and attractive appearance allow to instantly win the attention of a potential buyer, to highlight the brand's goods in any trading floor. Ustor company has produced high-quality and safe shelvings, while maintaining the look and functionality, conceived by designers.

In addition, the tasks of the Ustor team included the adaptation of the Shop-in-Shop retail equipment to the format of a separate store. Also within the framework of this concept, we had to develop displays for shoes, which were not in the brand book, and which could be used both for storage and display of goods. The result can be seen in the photo; later we will write more about it in the section From Drawings to Displays.

Click the link to see more photos in the portfolio of the BabyShop store in Odessa: https://www.ustor.com.ua/portfolio/babyshop/