18-11-2015
Objective: To develop a rack to stand out in a row of electrical-, gasoline-, welding tools
Solution: Making a brand rack based on the RAF series, using company colors (orange and black). Such a solution made it possible to highlight the products in the store aisle among the bland white shelves. The advantages of this method include the fact that the cost of producing a color rack does not differ from a similar white one, while it attracts more of potential consumers’ attention by several fold.
Out of 450 advertising materials in the store, customers notice only 15. For a visitor to pay attention to the brand, you need to take care of the quality of […]
8-02-2019
Individual designs: examples from international designers and the Ustor team
A short excursion into the history of U.S. retailing and multifunctional design of downtowns Downtown New York, Manhattan is one of the oldest and largest business centers in the world, […]
6-11-2019
How the development of retail has affected the look of the main streets and business districts in the United States
Most recently, Forrester conducted a survey that interviewed both retailers and buyers. The main task of the American company was to identify customer expectations and the willingness of companies to […]
2-03-2020
Buyers want the convenience of online and offline shopping… But are retailers ready for it? [Forrester research]
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