18-11-2015
Objective: To develop a rack to stand out in a row of electrical-, gasoline-, welding tools
Solution: Making a brand rack based on the RAF series, using company colors (orange and black). Such a solution made it possible to highlight the products in the store aisle among the bland white shelves. The advantages of this method include the fact that the cost of producing a color rack does not differ from a similar white one, while it attracts more of potential consumers’ attention by several fold.
Any entrepreneur can search on Google – “buy retail equipment,” choose one company out of hundreds of offered links and get displays in 3 days. Those displays may even fit […]
22-03-2019
History of Displays Production for Vitals
High competition forces retailers to continually seek new ways to attract customers. One of the most successful strategies in retail has become merchandising, which harmoniously combines elements of marketing and […]
1-12-2023
Merchandising as Tool to Influence Customers
The Ustor team, as always, has compiled for you a summary of the most interesting events of Ukrainian and world retail over the past months. Ukrainian retailers had more than […]
30-10-2019
What happened in Ukrainian and world retail in August-September
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