When designing the COQUI point of sale, the customer set the task of placing the department at 9m2: the equipment had to include the stock of goods. Part of the sales area was made with additional storage cabinets. The retail kiosks were mounted on rollers for mobility. Snow-white chipboard and metal profiles were chosen as the material for the construction. LINE series accessories, painted in white, were also used.
In this way, the equipment served as a perfect background for bright products and advertising photos of the company.
Out of 450 advertising materials in the store, customers notice only 15. For a visitor to pay attention to the brand, you need to take care of the quality of […]
Individual designs: examples from international designers and the Ustor team
Nothing succeeds like simplicity, so Ustor uses modular trading equipment which may be adapted to different niches. All the elements are designed so they can easily complement or replace each […]
LINE and FRAME series for the clothing display
We continue the topic touched upon by Deloitte’s global survey in 2019 among the so-called millenniums and homelanders — representatives of generations Y and Z. Dissatisfied, broken and destroyers… As […]
Fear and hatred of Generations Y and Z. Part 2: what should marketers do with this?
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