18-11-2015
Objective: To develop a rack to stand out in a row of electrical-, gasoline-, welding tools
Solution: Making a brand rack based on the RAF series, using company colors (orange and black). Such a solution made it possible to highlight the products in the store aisle among the bland white shelves. The advantages of this method include the fact that the cost of producing a color rack does not differ from a similar white one, while it attracts more of potential consumers’ attention by several fold.
Implemented project for the stationery shop “Aquarel”. Perfectly flat rows and ergonomic placement of different shapes and sizes of goods. The project is based on RAF series. You can see […]
23-03-2018
Stationery shop “Aquarel”
We continue the topic touched upon by Deloitte’s global survey in 2019 among the so-called millenniums and homelanders — representatives of generations Y and Z. Dissatisfied, broken and destroyers… As […]
6-11-2019
Fear and hatred of Generations Y and Z. Part 2: what should marketers do with this?
Vending machines, biometrics and artificial intelligence, peering intently at your face — what else to expect from technological innovations in the retail world? Vending machines Lack of qualified […]
20-08-2019
Modern trends in retail technologies: automation, technology, ecologization
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